Site goals & audience

Compiled from the Site Goal setup interview for Diocese of Nebraska Annual Council. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

The site serves the Episcopal faithful of Nebraska with three overlapping circles in mind: (1) members of the Diocese — clergy, lay delegates, alternates, and diocesan staff who need logistical clarity to participate in Council; (2) the broader faith community and congregations across Nebraska parishes who want to follow Council business, worship details, and the Bishop's messages; and (3) engaged Episcopalians statewide who may not attend but want to stay informed. Write with the warm, pastoral, plain-spoken tone of the Episcopal tradition — reverent but accessible, treating readers as fellow members of the Body of Christ rather than as customers.

Primary goal

Keep Episcopalians across Nebraska informed and equipped for the Diocese of Nebraska Annual Council in Omaha by serving as the authoritative hub for schedules, Bishop updates, delegate registration, and the full library of resolutions and reports leading up to and during Council.

Geographic reach

Regional — Nebraska statewide (Episcopal Diocese of Nebraska)

Website type & positioning

Parish or faith community website — Annual Council event hub for the Episcopal Diocese of Nebraska

90-day targets

["Register 250+ delegates and clergy online before Council", "Publish weekly news and Bishop updates in the run-up to Council", "Reach 90% of Nebraska parishes as site visitors", "Post 100% of resolutions and reports before Council convenes", "Grow and cross-post to the Diocese's social media channels to drive parish awareness and site visits"]

Content strategy

Operate the site as the single source of truth for Annual Council. Maintain a clear Council schedule with worship services and speaker bios; publish regular news posts and Bishop updates on a weekly cadence; build and continually update a searchable library of resolutions, reports, and prior-year materials; keep online delegate/clergy registration prominent and frictionless; and amplify each post through diocesan social channels and parish email networks to drive statewide parish participation.

Industry & expertise

Faith community / religious organization — Episcopal diocesan governance and convocation — an annual synod of clergy and lay delegates from parishes across the Diocese of Nebraska for worship, legislation (resolutions), reporting, and shared discernment.